Torque designs direct mail program for photographer Michael O'Shea

Piping hot from the Torque design ovens comes this project for local photographer Michael O'Shea. While Michael's depth of experience extends to a wide variety of subject matter, his specialty is portraiture. A former stock broker, Michael left the corporate world in the late 1980s to pursue his passion for photography.

When Michael and I first sat down to discuss his marketing needs I got a laugh when he described his existing self-promotion strategy as one of 'binge marketing.' Reader's may be familiar with this type of behaviour, where long periods of inactivity are punctuated by intensive and often frantic advertising initiatives -- almost always brought about by inevitable business slowdowns.